An enigma to many, if not most in the mainstream marketplace, the gay and lesbian, or LGBT demographic has emerged as a bourgeoning consumer force that now has Madison Avenue and a plentitude of advertisers scampering off to become educated and current as to the makeup of it’s circle, the scope of its buying power, and basis for its respected and fervent brand allegiance. As is often the case where there exists limited education and comprehension of the target market, the LGBT demographic has many advertisers behind the curve.
OUTBRANDS believes in being positioned “inside the ropes” of the LGBT scene. The result; a refined and spirited insight as to the issues, passions and trends that drive this dynamic and influential demographic.
Isn’t it time your company climbed inside the ropes? Explore LGBT marketing >
A Report Card on LGBT Equality in Corporate America.